High Sierra Music has been producing world-class music festivals since 1991. An independent production company based in Berkeley, CA, the organization was founded with the first High Sierra Music Festival, its cornerstone event that takes place every July 4th weekend in Northern California, and remains committed to its grassroots origins by drawing support from its loyal community of patrons, staff, volunteers and non-corporate sponsors. Held in Quincy, CA and celebrating its 20th festival, High Sierra launched as a roots-oriented festival with 20 artists on one main stage and has since evolved into to a 10,000 person event with more than 50 performers on four day-time stages and in four late-night venues.